EasyJet - Wikipedia Easyjet is one of the FTSE250 companies and 3rd largest airlines ranked among 10 IATA listed airlines in terms of passengers carried [Ref.11, 12, FTSE, IATA (2010)]. Easyjet. With the demand on transportation and advancements on technologies airline industry became one of the fastest developing industries on the world. EasyJet expects a one-off cost of around 10 million over two years with up to 5 million incurred in the 2017 financial year. Strategic management, Stakeholders [25 marks] SWOT analysis of easyJet (A Strategic Analysis) - howandwhat As a result the low-cost airlines (LCA) are flourished. First choice brand and increasing customer loyalty. When flights are cancelled, passengers are supposed to be reimbursed within one week. A press release issued by KCC, and copied to the Ghana News Agency, in Accra, said the . The company offer a number of services from package holidays to car hires bookable via the easyjet.com website the 3rd most searched for airline on a global scale (Google Analytics). TABLE CONTENT ii There is no incentive for travel agents to book flights on the airline because it does not pay commissions, which is an industry-standard practice for low-cost carriers. London Gatwick Airport Some examples of key stakeholders are creditors directors employees government (and its agencies) owners (shareholders) suppliers unions and the community from which the business draws its resources. Bennett. It was estimated the airline could save 12% annually, equating to a 14 million reductions in fuel costs. Strategic management EasyJet has increased the amount of modern aircraft to [20], In April 1996, the first wholly owned aircraft was delivered to EasyJet, enabling the company's first international route, to Amsterdam, which was operated in direct competition with rival airlines British Airways (BA) and Dutch flag carrier KLM. Interviews by Ross Falconer. Best EasyJet Topic Ideas & Essay Examples. Stakeholder Other impacts 10 3.1.1 Price List 4 Environmental impacts 9 Interrelationships - The world of travel & Tourism [63] The propulsion system is said to comprise a series of eight electrically driven ducted fans that are buried in the wings, which are powered by numerous battery packs distributed underneath the cabin floor; it is claimed to possess a range of roughly 335 miles, suitable for about one-fifth of EasyJet's current city routes, and facilitate zero-emission flights, as well as being 50% quieter and 10% less expensive to operate than conventional jet airliners. The figures used were not based on emissions produced by an EasyJet aircraft or emissions produced by the airline overall as the advertisement implied, and ASA declared that the airline had broken advertising rules. Brand Table of Content EasyJet Company: Strategic Capabilities | Free Essay Example ", "EasyJet paint job makes fuel bills less of a drag", "EasyJet looks to AI to cut delays and deliver its bacon butties", "easyjet will launch first electric plane in 2019", "EasyJet makes progress with electric aircraft plan", "EasyJet to offset carbon emissions from all its flights", "Sustainable flights, easyJet and Airbus work on zero-emission aircraft | SmartGreen Post | news from the environment", "EasyJet urges new tax to replace air passenger duty as part of green push", "EasyJet ads criticised over green claims", "EasyJet discriminatory wheelchair policy", "EasyJet accused of discriminating against disabled passengers", "EasyJet loses disability discrimination case in France", "French court fines easyJet over refusal to let disabled passenger board", "EasyJet threatens not to let passenger board after he criticises airline on Twitter", "Passenger sues easyJet after crew told her to move seats to satisfy ultra-Orthodox Jews", "EasyJet Europe nimmt Betrieb mit sterreichischem AOC und Betreiberbewilligung auf", "EasyJet confirmed as UK airline, despite EU ownership", "Transaero Airlines and EasyJet Sign Commercial Agreement Press Statement", "Transaero to Cease Operations October 26", "EasyJet to Halt Moscow Flights on Slumping Demand", "easyJet (Group) Fleet Details and History", "Pictures: EasyJet's first A321neo makes Farnborough debut", "Snub for Boeing as Airbus lands EasyJet deal", "EasyJet's losses widen on sterling weakness", "easyJet takes delivery of first A321neo", "EasyJet orders 12 more Airbus A320neo aircraft", "easyJet confirms order for a further 56 A320neo Family aircraft | Airbus", "easyJet Firms Order For 56 Airbus A320neo And Upsizes 18 To A321neo", "Q&A with easyGroup's Stelios Haji-Iaonnou", "EasyJet wins reservation system copyright case", "EasyJet Boosts Order For Airbus A319s By 52 Aircraft", "EasyJet launches EasyJetHotels with Hotelopia as its new exclusive accommodation partner", "The death of traditional, inflexible package holidays EasyJetHolidays gives total flexibility of hotel and low-cost flight combinations", "Financial Protection for package holidays booked with EasyJet", "EasyJet relaunches package holiday business", https://en.wikipedia.org/w/index.php?title=EasyJet&oldid=1141591126, Older aircraft are to be retired and replaced by A320neos, In the Airbus Cabin Flex (ACF) configuration, Both aircraft (G-BECG/G-BECH) were transferred to, This page was last edited on 25 February 2023, at 20:51. Business ethics M1- Assess the relationship and communication with stakeholders of two EasyJet goes to shareholders for more cash after rebuffing takeover [22], EasyJet's aircraft cabins are configured in a single class, high density layout. [18] Despite commercial pressure from the emergent no-frills sector, traditional airlines have been unable to directly adopt similar practices to EasyJet due to vigorous protection of existing employee privileges by unions. The two strategic choices offered include 1) expanding into new market segments and 2) modernization of brand image. 3.5.1 Check-in 9 [126], A mid-November 2019 report indicated that the company planned to relaunch the package holiday business, after the bankruptcy of former competitor Thomas Cook.[127]. Management 2008 2007 Change. Easyjet stakeholders Rating: 7,8/10 1987 reviews EasyJet is a low-cost British airline that was founded in 1995 and has since become one of the largest . Solved Question 1 Identify the key stakeholders of EasyJet - Chegg 1.Introduction Pricing.In competing against legacy carriers, easyJet's main advantage is its price structure, which sees its average fares somewhere around 50% lower than those of the major carriers on short haul routes and 20% to 40% below those of most other lower cost competitors. [26] By 2015, the company was flying routes to more than 130 destinations in 31 countries, operated 26 bases centred around Europe, and had a total of 10,000 employees. Internal stakeholders are people who are on the inside of the business that already serve the organisation these include staff managers board members etc. As of December2022[update], the group operates the following aircraft:[96][97][98], In common with other low-cost carriers, EasyJet has a strategy of operating just one aircraft type. Three investors in easyJet <EZJ.L> have thrown their weight behind the British airline's management in their battle with the founder and biggest shareholder Stelios Haji-Ioannou over a 4.5 billion . Easyjet and its rivals are not exception and have been communicating to their stakeholder mainly through their websites. Some 2,208 customers had their . Many companies are now using websites to communicate with stakeholders. Both airlines have adapted this model for the European market through further cost-cutting measures, such as not selling connecting flights or providing complimentary snacks on board. EasyJet the airline industry was founded in 1995 by Stelios Haji- Ioannou and from thence struggled to maintain their competitive position in the airline industry. How does EasyJet create value for the customer? [24] However, in April 2006, the threat of takeover receded as FL sold its stake for 325million, securing a profit of 140m on its investment. Stakeholders of easyjet Free Essays 2022-11-05. [6] It operates domestic and international scheduled services on 927 routes in more than 34 countries via its affiliate airlines EasyJet UK, EasyJet Switzerland, and EasyJet Europe. 1.4 Research objectives. It currently uses the slogan "This is Generation easyJet". [10 marks] b) Explain the positioning of each stakeholder and the strategic implications for EasyJet. Previously EasyJet had only operated from Berlin-Schnefeld Airport and Berlin-Tegel Airport, where EasyJet had taken over some of Air Berlin's old services. [101] The current generation A320s and fifty of the A320neos will replace current A319 aircraft. However, you may visit "Cookie Settings" to provide a controlled consent. Conclusion 13 younger fleet and advantaged fleet deal reducing ownership and maintenance costs. Development and justification of an Easy Jet strategy map. who are the stakeholders of easyjet - digitalexpertzone.com This will secure the flying rights of the 30% of EasyJet's network that remains wholly within and between EU states, excluding the UK. Charitable organization With the acquisition of GB Airways in 2007, easyJet inherited nine Airbus A320 and six Airbus A321 aircraft. EasyJet was reported to have secured a significant reduction on the list price of the aircraft as part of their original 2013 deal with Airbus. In the early 2000s McDonalds saw for the first, Premium When the companies merged EasyJet ''power branded'' this means that all of the logos and names that Go had used previously where replace by the EasyJet name and logo. History of the Internet, look of easyJet and will also discuss an analytic research that was made to demonstrate aspects of the history of the airline along with the marketing strategy and brand strategy used and implemented by the low-budget airline. WJEC Level 3 Applied Certificate and Diploma Criminology C.A. EasyJet plc is listed on the London Stock Exchange and is a constituent of the FTSE 250 Index. [101] As part of the agreement, the airline will have purchase rights on a further 100 A320neo aircraft. 1 Brief history of Easyjet 3 ( Sull Kuemmerle and Cabral199920-38) In the year 2000 easyJet succeeded, Premium Hangar 89, built in 1974, has 30,000 square feet (2,800m2) of office space and can house three aircraft the size of an Airbus A319 at one time. Customer service easyJet's Strengths. EasyJet Company's Strategic Analysis and Marketing Essay Stakeholder Lecture : Pricing and Costing Low-cost carrier The other kind is more responsible where profit maximization is subject to ethical restraints, appropriate discharge of the company's social responsibility, and a balanced concern for the needs of all the stakeholders, not just the promoters. Its people management strategy has contributed to customer loyalty which is another great strength of easyJet (easyJet, 2022). [22][109][110], In December 2001, the airline switched from a third-party reservation system to an in-house system. References 16 The Airline business segment operates its route network. Introduction EasyJet plc [5] (styled as easyJet) is a British multinational low-cost airline group headquartered at London Luton Airport. London Gatwick Airport This has also led to a class-action lawsuit against the company which 10,000 of its customers have apparently joined. A Brutally Honest easyJet Review [Read Before You Book!] - Happy to Wander [15 marks] Stakeholder analysis, Stakeholder Relationships This cookie is set by GDPR Cookie Consent plugin. London airport is up for sale after airlines scrap flights The two organisations I will be looking at are Tesco and Macmillan. A Share holder is an investor who has exchanged equity in the business for the investment; owning shares of stock in a corporation. They Include * Government in its role as guardian of the national economy * Government in its role as regulatory authority * Government in its role as shareholder * Shareholders of airline companies * Managements of airline . EasyJet Marketing and Management in the Airline Industry - BohatALA [89][90], In 2013, EasyJet entered a commercial agreement with Transaero Airlines to set up a codeshare agreement,[91][92] whereby Transaero acquired the right to sell a certain number of seats on EasyJet's Moscow (Domodedovo) London (Gatwick) route. The 10 Types of Stakeholders That You Meet in Business [18][20] To encourage the company, Luton Airport chose to give EasyJet free use of a 15,000 square feet building for its headquarters, which it named easyLand; its management style typified minimal overhead, such as an early implementation of the paperless office concept. EasyGroup Holdings Ltd (the investment vehicle of the airlines founder, Greek-Cypriot businessman Stelios Haji-Ioannou, and his family) is the largest shareholder with a 15.269% stake (as of September 2021). As the employees watch the owners behaviour all the time. Carbon dioxide, organization. London Southend Owners Explore Airport Sale - Airways School Number: 110131060 [121], On 14 December 2004, EasyJet and Hotelopia, a subsidiary of First Choice Holidays, launched the co-branded EasyJetHotels accommodation booking service.

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